Blog
Our curated selection of real-world insights: what works for us, so it works for you. Adopt them today or adopt us and we'll help you.
9 steps to get more meetings with ideal buyers, without waiting for them to find you. Best practices in Content, Paid Media, Social Selling, Events and Partnerships for B2B companies.
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EVENTS
Most B2B teams attend events. Few prepare for them. The difference shows up in the pipeline. Here are 6 best practices to get more meetings from in-person events.
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AI + CRM
Concrete examples using CRM + AI to eliminate manual data entry and transform rural salespeople into technical advisors.
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CRM
Machinery factories lose up to 40% of their sales because the marketing team and the rural salesperson don't share the same CRM.
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B2B SALES
Every day, Purchasing departments in Vaca Muerta receive dozens of meeting requests. 99% end up in the trash. Discover how to change this with consultative prospecting.
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B2B SALES
Discover why entering as an "Order Taker" is closing the doors of major industrial projects and how to change your approach.
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B2B SALES
Discover why traditional sales pitches no longer work in enterprise B2B and how tactical advising opens doors.
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CONTENT
The biggest mistake in industrial B2B marketing is not failing to invest. It is investing in content that acts like a brochure and wondering why nobody reads it.
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CONTENT
Why words like "synergy" and "holistic ecosystems" scare off heavy-industry buyers, and how to start speaking the language of the front line.
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Let's talk about adopting specific B2B strategies for your needs.